Development of a Prototype Mobile Application for Recommending Tourist Attractions Based on Personal Beliefs in Phra Nakhon Si Ayutthaya Province Development of a Prototype Mobile Application for Recommending Tourist Attractions Based on Personal Beliefs in Phra Nakhon Si Ayutthaya Province

Abstract

This research developed a prototype of a mobile application for recommending tourist attractions based on personal beliefs in Phra Nakhon Si Ayutthaya province. The application was built on the Android platform and integrated with Firebase and the Google Maps API for data storage and processing. It utilizes a user behavior analysis model to provide personalized recommendations. The primary objective was to evaluate the suitability of the prototype in terms of content, UX/UI design, usability, and functionality. The goal was to gather feedback for future improvements to better meet user needs. The application was evaluated by three IT experts using an evaluation questionnaire to assess its alignment with the research objectives across key aspects: content, usability, design, and functionality. Figma was used for the prototype design, and data analysis was performed using computer software, which included calculating the mean and standard deviation. The results showed that the experts rated the application prototype as highly suitable, with a mean score of 4.36 and a standard deviation of 0.56. In conclusion, the developed prototype effectively meets user needs, particularly regarding its ease of use and learnability.