Develop Mobile Application for Planning Buddhist Tourism in the Ko Muang Area of Phra Nakhon Si Ayutthaya Province Develop Mobile Application for Planning Buddhist Tourism in the Ko Muang Area of Phra Nakhon Si Ayutthaya Province

Abstract

This research was the following objectives: 1) To develop a mobile application for planning Buddhist tourism in the Ko Muang area of Phra Nakhon Si Ayutthaya Province, 2) To evaluate the efficiency of the mobile application for planning Buddhist tourism in Ko Muang area, and 3) To study user satisfaction with the mobile application for planning Buddhist tourism in Ko Muang area. The sample group was those interested in visiting Buddhist tourist attractions located in the Ko Muang area, selected by purposive sampling. The mobile application was developed using Android Studio and data was stored using MySQL. The research instruments were an evaluation form for the mobile app's efficiency and a technology acceptance evaluation form using a 5-point rating scale. The statistics used were mean and standard deviation.

The results showed that the developed mobile application for planning Buddhist tourism in the Ko Muang area can help order the visited attractions defined by the user, display travel routes on Google Maps, and search for restaurant information, important attractions, and emergency locations. The efficiency evaluation by 5 experts showed an overall highest level (𝑥̅ = 4.52, S.D. = 0.42). User satisfaction with the Buddhist tourism planning mobile app was also at a high overall level (𝑥̅ = 4.49, S.D. = 0.59).