Metaverse for learning resources and agricultural tourism in Lopburi Province

Abstract

The purpose of this study was to (1) develop a metaverse for agricultural learning and tourism in Lopburi Province, (2) evaluate the effectiveness of the metaverse for agricultural learning and tourism in Lopburi Province, and (3) assess the satisfaction of users regarding the use of metaverse technology  for agricultural learning and tourism in Lopburi Province. The sample group for this research consisted of 150 individuals, selected through purposive sampling. The research tools included (1) the metaverse for agricultural learning and tourism in Lopburi Province consist Baan Suan Kwan, Bee Conservation Center, Kajonwit Mushroom Farm, Oasis Farm and Gold Medal Garden, (2) an evaluation form for the effectiveness of the metaverse for agricultural learning and tourism in Lopburi Province, and (3) an evaluation form for user satisfaction with the use of metaverse technology for agricultural learning and tourism in Lopburi Province. The statistical methods used for data analysis were mean () and standard deviation (S.D.). The research findings revealed that the effectiveness of the metaverse, as evaluated by experts, was of high quality ( = 4.37, S.D. = 0.75), indicating the effective management of content and high-quality experiences in agricultural learning and tourism through the metaverse technology in Lopburi Province. The metaverse was found to effectively raise awareness and attract the target audience. Furthermore, the evaluation of user satisfaction from the sample group indicated a high level of satisfaction (  = 4.42, S.D. = 0.77), reflecting positive feedback from users who experienced the metaverse. The use of this technology was shown to enhance knowledge and understanding of agriculture and agricultural tourism while also making tourism more engaging.